The world of business is ever-changing, constantly shifting as new technologies and online advancements enhance the way we live. Whether you have been in business for a while or are just starting, traditional methods of attracting customers and making sales have been changed entirely by technology. Most customers know all about your business and the…
Turn 5 Star Reviews into Sales on Black Friday Black Friday is one of the most anticipated shopping days of the year and having 5-star reviews can help you convert site visitors into actual sales. In 2019, the National Retail Federation reported that 124 million people shopped in stores during Thanksgiving weekend while a soaring…
The 2020 holiday season will be here before you know it so businesses should start to prepare now. One way to boost holiday sales is to get more reviews. Reviews can help new customers feel confident in purchasing form your company. Product reviews, testimonials, and social media comments can all aid other consumers in forming…
Before purchasing goods or services from a company, many consumers read online reviews and view their social media. A positive online reputation in today’s digital world is critical to the success of your business. As a small business owner, strengthening your reputation will increase your competitive advantage. What is Reputation Management? Online reputation management can…
It seems like just about everyone is using social media as a means of communication nowadays. In 2019, 79% of Americans used some form of social media. If your small business is not using social media to connect with customers and prospects, you might be missing out on opportunities. Social media can help you connect…
A positive brand image can influence a consumer’s decision to purchase a product. For almost all businesses, a brand image is partially created online, either by social media or online review sites. A negative online review can mean a loss of business. The good news is that there are several tools you can employ to…
Nearly all of us carry in our pocket or purse a machine that helps us make decisions. Where are we going to eat? Which running shoes are we going to buy? Where should we bring our car for a tune-up? We don’t make these decisions alone. We take out our phones and see what other…
In order to thrive in the retail industry, it is imperative that you know what the customer is thinking. Do they like your product? What was their purchasing experience? Are there features they would like to change? The challenge is knowing the best way to get this information. It turns out that gauging the satisfaction…
The degree to which online reviews matter for your business cannot be over-emphasized. Sites like Amazon have made all of us used to reading reviews before we make a purchase. This is how we make an informed decision about how to spend our money. If 83% of the 4,235 people who reviewed a garlic press…
Getting feedback from your customers is an essential part of improving your business. The focus is often on how to win more customers, but just as much attention, if not more, should be spent on retaining the customers you have. Acquiring a new customer is five times more expensive than retaining an existing one. Also…