User-generated content has become a powerful marketing channel. Now more than ever, consumers are relying on online reviews to decide what to purchase, where to shop and where to eat. Online reviews on websites like Yelp, Google, and Facebook have become a resource for users and strongly influence their buying decisions. Product and company reviews…
Did you know that the number of online customer reviews for your company can impact the amount of new business you generate? Studies have shown that 97% of consumers read online reviews before making an online purchase. Getting and leveraging positive online reviews is essential if you want to bring in more new business. Build…
Customer feedback is an important way to understand how your customers perceive your brand. What do your customers like about your product or service? Is there anything that could be improved upon? Customer feedback is the easiest way to gain insights into what matters to your business. That said, actually getting feedback from your customers…
Today’s consumers are doing more and more of their shopping online. And since they cannot touch or see an item in person, online ratings and reviews have become an integral part of e-commerce shopping. Most consumers rely on reviews to provide them with the information they need before purchasing. In fact, 90% of consumers read online reviews…
Reputation management software provides potentially invaluable insights into customers’ perception of your business. This software provides the information necessary to boost your sales and ultimately add to your bottom line. The little bit you spend for reputation management software will pale in comparison to the income it helps generate across posterity. A Plain English Explanation…
Running a successful business is virtually impossible without great customer service. After all, customers are the most important asset to a business. Providing top-notch customer service can improve your brand reputation and ultimately contribute to the bottom line. Great customer service should be prevalent throughout the company. In order to give superior customer service, ask…
The world of business is ever-changing, constantly shifting as new technologies and online advancements enhance the way we live. Whether you have been in business for a while or are just starting, traditional methods of attracting customers and making sales have been changed entirely by technology. Most customers know all about your business and the…
The 2020 holiday season will be here before you know it so businesses should start to prepare now. One way to boost holiday sales is to get more reviews. Reviews can help new customers feel confident in purchasing form your company. Product reviews, testimonials, and social media comments can all aid other consumers in forming…
Before purchasing goods or services from a company, many consumers read online reviews and view their social media. A positive online reputation in today’s digital world is critical to the success of your business. As a small business owner, strengthening your reputation will increase your competitive advantage. What is Reputation Management? Online reputation management can…
A positive brand image can influence a consumer’s decision to purchase a product. For almost all businesses, a brand image is partially created online, either by social media or online review sites. A negative online review can mean a loss of business. The good news is that there are several tools you can employ to…